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Four New Balance Designers Reinvent Heritage Runners for the Modern Day Celebrating New Balance's 110th anniversary, the brand has decided to turn the spotlight from the shoes onto the designers that envisioned them. In a four-part video series entitled #REINVENT, the viewer gets to experience New Balance's ethos and its focus on maintaining classic, heritage designs while still implementing the latest technologies and innovations. Among all the different visions and philosophies that make up its design team encompassing both Tokyo and Boston, New Balance is always ...
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